Our Story

In 2006, I embarked on my journey in the security field as an apprentice technician, working part-time while still in high school. At the time, it was simply a job—a means to earn enough money for a set of wheels to get me from home to wherever I wanted to be. I didn't intend to make a career out of it; honestly, I didn't particularly enjoy the work. But let's face it, what sixteen-year-old is genuinely passionate about anything besides having fun?
Fast forward a few years, and I was in school, working towards my field license. During this period, I gained a deep understanding of life safety systems and fire alarms and began to appreciate the field's significance in saving lives.
As my career progressed, I took the leap and started my own company, focusing on subcontracting work. However, after a year, I realized that my company was functioning as little more than a middleman between the customer and the primary contractor. This wasn't the vision I had for myself. I recognized the need for more education on the business side of things.
Around this time, I had the fortune of meeting an industry titan pioneering a new concept involving monitored video with audible response and live GPS monitoring for robbery prevention and quick reaction. We collaborated on several projects, and I eventually joined his team as the VP of Technology. This experience opened my eyes to a different side of the business and provided me with knowledge and experience.
During this period, I witnessed firsthand the struggles people across the country faced. Minimum-wage employees living in dangerous areas were dealing with life-threatening situations daily, all in an effort to provide for their families. No one should have to risk their life for minimum wage. Too often, I saw gang violence spill into convenience stores and dangerous criminals breaking into multifamily housing.
In January 2022, two back-to-back events profoundly changed my perspective on security. In a Chicago convenience store, a young man was shot in the head, and we watched helplessly as he bled out on the floor. The camera system captured the footage, and we stood by in horror as we dispatched police and EMS to the site in a futile attempt to save his life. Later that week, we learned of a violent incident at a multifamily property we had provided cameras for, where a criminal entered the building and viciously murdered a random resident.
There had to be a better way. With renewed determination, I decided to scale my business back up, focusing on educating and advising customers about the security risks around their homes and businesses. Much of security technology exists in silos, with systems that don't communicate or share information. Imagine how much better it would be if somebody could integrate all these systems into a single, cohesive platform. It is my mission and passion to be that somebody!
Security is personal. Rather than being just another company selling cameras or alarm systems, we are your security partners. We are here to collaborate with you and provide the right solutions for your needs and concerns.
- Jonathan Selesky
Founder & President

To blend cutting-edge technology with a personal touch, ensuring every detail is crafted with care to protect what matters most to you.

Our Mission

Our Promise

At Novalarm Systems Inc., we are a people-first organization built on a foundation of integrity, innovation, and trust. We believe that doing the right thing—especially when no one is watching—is the key to building lasting partnerships with our clients and our team.

We stay ahead in a rapidly evolving industry by embracing change and delivering only the highest-quality, NDAA-compliant security solutions. Our commitment to continuous improvement ensures that every system we design is both cutting-edge and reliable.

Above all, we put people at the heart of everything we do because security is personal. From first contact to long-term support, our clients know they are valued. At Novalarm, satisfaction isn’t just a goal—it’s our top priority.

Meet the Team

Jonathan Selesky

President
With nearly two decades of combined experience in fire and security systems, Jonathan is a seasoned and trusted leader in the industry. As the president of Novalarm Systems, he oversees consultation, design and customer relationships. Security is personal and Jonathan’s mission is to make it simple and effective for our customers, and to protect what matters most to them.
Jonathan brings diverse perspectives and experiences to the team, having worked with various customers, partners, and law enforcement agencies around the globe. He fosters a culture of excellence, innovation, and collaboration at Novalarm Systems.
Amber Selesky

Executive Vice President
With over a decade of experience in finance and customer service, Amber is a seasoned professional who excels in wearing multiple hats within our organization. Armed with a Bachelor's Degree in Business Administration and Marketing, she brings a wealth of knowledge and expertise to the table. Whether it's managing bookkeeping tasks, mapping future growth strategy, spearheading marketing initiatives, or ensuring everything runs smoothly and efficiently, Amber is a dedicated and versatile individual.
Amber has spent the majority of her life in the Leominster, MA area. When not engaged in driving Novalarm Systems Inc forward, Amber enjoys exercising, spending time in nature and gardening with her three dogs.
Daniel St.Laurent

VP. Business Development
With over two decades of experience in brand development, business growth, and international partnerships, Dan brings a dynamic and strategic skill set to the Novalarm Systems Inc. team. His global perspective and proven leadership make him a key asset in driving innovation and building lasting client relationships. As a strong believer that security is personal, he is eager to bring that mindset to others—ensuring that every client feels seen, heard, and protected. Dan’s approach is rooted in empathy, strategic thinking, and a deep understanding of how tailored solutions can make a lasting impact. His passion for building trust and delivering meaningful results aligns perfectly with Novalarm’s mission to put people first.
Phillip Richie

Senior Director of Installations
(Bio coming soon)
Dave Severin

Senior Director of Systems
David is a seasoned professional with a wealth of experience in overseeing the service and maintenance of clients' fire and security systems. Graduating from Tri-County RVTHS in 2005 with a major in Electrical, David embarked on his journey in the field and has accumulated over 18 years of invaluable experience. Holding a MA class D Systems, where he plays a crucial role in ensuring the smooth operation and maintenance of fire and security systems for our clients.
He is happily married to his wife Shannon of seventeen years and enjoys life with his two dogs, Bowie and Charlie. Outside of work he enjoys brewing his own beer and teaching piano to anyone who wants to learn.
Schadel Diaz

Director of Sales and Marketing
Schadel is a proud Massachusetts native who has chosen to build his family and roots in the beautiful state he calls home. With his loving wife and adorable daughter by his side, he finds joy in the simple pleasures of life. Fluent in English, Spanish, and Portuguese, Schadel values the diversity and cultural richness that these languages bring to his everyday interactions as our Director of Sales and Marketing.
When he's not spending quality time with his family, you can find Schadel embracing the great outdoors. Whether it's hiking through the picturesque landscapes of Massachusetts or firing up his smoker to create mouthwatering barbecue delights, he has a deep appreciation for nature.
Rachel Richie

Operations Coordinator
(Bio coming soon)
James Selesky

Senior Technician
(Bio coming soon)
Jon Adams

Senior Technician
(Bio coming soon)
Benjamin Hurley

Technician - Level 2
Ben is a dedicated professional with a passion for the electrical trade that runs deep in his veins. With over 14 years of experience in the industry, he holds a Masters License in electrical and boasts comprehensive knowledge across all areas, from low voltage to residential and commercial projects. This skillset serves him well as our Director of Projects, where he manages a wide range of projects for our clients.
Hailing from the greater Boston area, Ben takes great pride in supporting local businesses and witnessing their growth and success. Beyond his professional pursuits, Ben finds joy in spending quality time with his loved ones. Married since 2016, he values the moments shared with his family and friends. In his leisure time, Ben indulges in the vibrant local brewery scene and engages in sports like disc golf.
Nicholas Mazzaferro

Technician - Level 2
Nick is a skilled journeyman electrician with 8 years of hands-on experience in the field. Nick works to drive the high voltage side of Novalarm Systems forward. Known for his meticulous attention to detail and problem-solving skills, Nick has established himself as a reliable and trusted professional in the industry.
Nick was born and raised in Leominster, MA. Outside of work, he finds joy in the great outdoors. You can often find him shredding the slopes on his snowboard, exploring nature while camping, or tackling rugged trails on his mountain bike. In addition to his adventurous pursuits, Nick also dedicates his free time to giving back to the community through volunteer work, demonstrating his commitment to making a positive impact beyond his electrical expertise.
Moises Sarante

Technician - Level 2
(Bio coming soon)
Robbin Selesky

Safety Observer
(Bio coming soon)
Austin Brown

Apprentice
Meet Austin, a dedicated and ambitious electrical apprentice with three years of hands-on experience in the field. With a solid grasp of electrical codes and safety regulations, Austin is committed to ensuring the highest standards of quality and safety in all projects undertaken.
Known for being a quick learner, Austin thrives in challenging environments and is always eager to expand his knowledge and skills in the electrical trade.
Philip Selesky

Apprentice
(Bio coming soon)
Jason Mazzaferro

Apprentice
(Bio coming soon)
Christian Ryan

Apprentice
(Bio coming soon)
Caleb Bercy

Apprentice
(Bio coming soon)