Why Novalarm
Founder Jonathan Selesky’s journey—from teenage apprentice to security industry leader—was shaped by real-life tragedies and a deep desire to protect others. After witnessing preventable violent incidents, he founded Novalarm with a clear mission: to make security systems personal, proactive, and accessible.
Novalarm delivers intelligent security solutions by integrating fragmented systems into one seamless platform. Our approach simplifies workplace safety, reduces risk, and eliminates unnecessary complexity—because security shouldn’t be complicated, and no one should have to risk their life just to earn a living.
At Novalarm, we don’t just install security—we build trust. Our solutions are born from experience, driven by compassion, and designed to protect lives. Whether you're a business, property manager, or community leader, partner with us to create safer spaces and smarter systems. Let’s make security personal—together.
Our Mission
To protect the safety of all people
Our Promise
At Novalarm Systems Inc., we are a people-first organization built on a foundation of integrity, innovation, and trust. We believe that doing the right thing—especially when no one is watching—is the key to building lasting partnerships with our clients and our team.
Above all, we put people at the heart of everything we do because security is personal. From first contact to long-term support, our clients know they are valued. At Novalarm, satisfaction isn’t just a goal—it’s our top priority.
Meet the Team
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Jonathan Selesky
President
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Amber Selesky
Executive Vice President
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Daniel St.Laurent
Senior Vice President
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Phillip Richie
Senior Director of Installations
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Dave Severin
Senior Director of Systems
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Ed Donnelly
Director of Sales
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Schadel Diaz
Field Project Manager
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Rachel Richie
Operations Coordinator
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James Selesky
Senior Technician
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Jon Adams
Technician - Level 2
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Nicholas Mazzaferro
Technician - Level 2
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Moises Sarante
Technician - Level 2
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Zachery Rizzitano
Technician - Level 2
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Gianluca Biondi
Technician - Level 2
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Austin Brown
Technician - Level 1
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Isaias Santiago
Technician - Level 1
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Philip Selesky
Apprentice
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Jason Mazzaferro
Apprentice
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Christian Ryan
Apprentice
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Jonathan Ruiz
Apprentice
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Gaetano Wallace
Apprentice
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Ethan Thebeau
Apprentice
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Robbin Selesky
Safety Observer
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Pablo Genao Garcia
Safety Observer
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Ralph Priest
Safety Observer
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Chezeray Boykin
Safety Observer
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Isaiah Figueroa
Safety Observer
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Ravon Dixon
Safety Observer
Our Name
At Novalarm, protection isn’t just a service — it’s personal. Our name was inspired by Nova, a loyal husky who watched over his family with quiet vigilance and unwavering devotion. Huskies don’t guard with aggression; they guard with presence, awareness, and loyalty to their pack. That spirit is at the heart of everything we do.
When someone trusts us with their home or business, they’re not just a client — they become part of our pack. And protecting the pack means showing up every day with the same loyalty, alertness, and endurance that defined Nova himself. Whether it’s a family home, a small business, or a large facility, we treat every property like it belongs to someone we care about.
Because for us, security isn’t about fear. It’s about family. It’s about loyalty. It’s about protecting the pack.